Accelerating Impact with AI:
Procore and AI-Ready Consulting’s Workflow &
Capability Transformation
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At a Glance
Procore partnered with AI-Ready Consulting to deliver a structured AI Accelerator program, focused on transforming internal workflows, boosting AI confidence, and identifying scalable strategies for Procore’s marketing operations in APAC.
In just two months, general understanding of GenAI jumped from 40% to 64%, with zero respondents reporting a lack of confidence by mid-program. The program’s dual focus on practical enablement and replicable systems sets the stage for internal efficiency.
Purpose
This case study showcases how AI-Ready Consulting worked with Procore’s Australia’s marketing leaders to accelerate AI readiness across their workflows - blending education, diagnostics, and experimentation into a high-impact capability program.
Background
Procore is a leading global construction management platform. In mid-2025, its Australian marketing division joined the AI Accelerator program led by AI-Ready Consulting, aiming to:
• Improve day-to-day workflow clarity
• Build confident, strategic use of AI tools
• Identify scalable models for broader rollout, including potentialclient-facing initiatives
The program was designed to complement Procore’s global AI Acceleration program.
The Challenge
Procore entered the program with strong interest in AI, but like many high-growth teams, faced some friction: overloaded workflows, uneven confidence, and under utilised tools. Visibility across priorities and ownership also needed strengthening to enable more seamless collaboration.
The Solution
AI-Ready Consulting co-designed a multi-phase AI Accelerator program with Procore’s team, including:
• Custom Diagnostics: Pre-program surveys mapped capability gaps, use cases, and team sentiment
• Workflow Audits: Pinpointed pain points in strategy, briefs, approvals, and execution
• Live Workshops: Facilitated interactive mapping, prompt coaching, and real-time optimisation
• Surveys at Every Stage: To track changes in confidence, understanding, and impact
• Roadmap Development: Identified scalable wins and created clarity on future experimentation
How We Delivered
Pre-Program
• Leadership alignment and workshop co-design
• Team-wide diagnostic and baseline capability survey
Delivery Phase
• Interactive workshops, including cognitive load mapping and “quick win” co-creation
• Tactical workshop training on Google Suite, Jira, and workflow simplification
• Ongoing pulse check surveys and feedback
Post-Program (In Progress)
• Strategic reviews and sprint planning across quarters to ensure embedding of the
program
Results & Impact
Quantitative Outcomes (as of July 2025):
By mid-program, confidence in using GenAI rose with zero respondents now reporting low confidence, and overall Gen AI understanding increased from 40% to 64% - tracking toward a 75%+ target by December 2025.
Intangible Wins
• Boosted Psychological Safety: A marked shift from fear to experimentation
• Shared Language: Prompt frameworks, AI use cases, and workflow clarity became common ground
• Stronger Team Alignment: Teams now have visibility into bottlenecks and role clarity
• Use Case Momentum: High-impact use cases surfaced for lead gen, outbound sequencing, and deck creation
Client Feedback
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“This program helped us surface the gaps we didn’t know we had - then gave us a path forward. It wasn’t just education. It was alignment, clarity, and momentum. This was truly collaborative approach that dovetailed into our existing process and global programs to accelerate our adoption”
Bree McAusland
Key Learnings:
• Start with workflow and pain points, not just tech
• Pre-program diagnostics and ongoing surveys create vital momentum and adaptation
• Hands-on sessions drive confidence faster than presentations
• Executive visibility and buy-in are key for culture change
What’s Next
Procore will continue its journey with Sprint 2 in September and an end-of-year review in December.
By then, the goal is to:
• Achieve 75%+ confidence and understanding
• Solidify internal AI workflows across all marketing
• Identify scalable components for Procore clients in 2026
AI-Ready Consulting remains a strategic partner in this evolution—helping Procore make AI practical, empowering, and scalable.
About AIR Consulting
air consulting helps organisations build ethical, human-led, and commercially valuable AI capability. We specialise in change management, marketing innovation, and tailored upskilling for professionals ready to lead in the age of AI.
