Vision

We are a pro purpose consulting team helping to empower ambitious marketing teams on a transformative journey—eliminating the burden of excessive marketing processes and helping marketers rediscover the soul of results-driven marketing.

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Our mission is to help marketing leaders answer yes to three fundamental questions:
1. Is my marketing plan AI ready?
2. Is my Team AI ready?
3. Am I AI ready?

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What we do

air (AI-Ready) consulting is a new kind of consulting team. We are all experienced marketers with the diverse skill set required to develop answers these questions. We are marketers at heart but change agents by trade.

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What we believe

• We are for deploying AI to deliver tangible marketing outcomes not hype.
• We believe that people and culture come first on the journey to AI success.
• We see opportunity for not just automation from AI but for marketers to be better marketers as a result of deploying AI.
• Risk is something to be managed not feared
• We like straight talking approachable pragmatism not fluffy buzzwords and gloss.

• Assess your current AI readiness (people, structure, culture, tech, risk and compliance)
• Evaluate and optimise your marketing strategy for AI-driven growth
• Review your marketing strategy
• Help you build an AI plan and measurement framework to monitor progress
• Focus on results and supporting good marketing in your team
• Be in service of your marketing strategy and tactics to deliver incremental results
• Ensure that your people are inspired with new skills and new career horizons
• Risk and compliance planning

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We act with purpose

AI has the potential to be transformative for our economy and good for our society. It also could drive negative outcomes if we are not ready. We want to ensure that our business supports getting the right outcomes for every marketer. So, we have used part of our time pro bono to establish and support the Australian Centre for AI in Marketing

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